Photographer : Liza MIRI

SAMAL DESIGN was created in Spring 2012 out of an experimental project. The success of a virtual 3D-spectacle with a pixelated frame named 5DPI convinced us to take a step forward. A cement watch, first ever manufactured in the watchmaking industry soon followed…

The inspiration of our collections is multiple from art déco to urban constructivism and 80s videogames with a modern twist. Dzmitry comes from Belarus and has studied in Italy before settling down in Paris. He used to design cars and has an approach that combines technology and pure design. I (Henri) have worked for Maisons de Couture.

We both wanted to be totally independent, responsible for the development of our products from their first drawing to their final distribution. We work with French ateliers that have a real know-how and are open to all our requests, react instantly to our modifications. The result is a genuine, creative product unlike any other. We aim at developing feel good spectacles. We want to put a big smile on the face of all our customers with no limitation of age, sex or origin. As a matter of fact, we launch frames we love and hope to share our passion with others. Our glasses are 100% handmade in France by craftsmen of excellence. They all may be set with prescription lenses. We deal directly with retailers to propose the best price and service presenting our collections in Milan, Paris and NY. Earrings and bracelets in geometrical shapes complete the assortment.

Dzmitry SAMAL, master degree of design in Milan and former designer for RENAULT and ALFA ROMEO

Henri COURMONT, graduate school of management, experience by CELINE and YVES SAINT LAURENT